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The Bentall Centre is an established retail destination based in Kingston-upon-Thames, in South-West London.
As part of brand content creation and following the overarching Summer 2022 campaign concepts, this shoot was produced for the launch of capsule collections, across the entire campaign duration, heroing an iconic summer accessory. The selected work presents the sunnies edition.
Working alongside the photographer, Sophie Smith, I assisted with art direction, photography retouching and post-production campaign asset delivery.
The creative direction for this edition aimed at conveying the ideas of what the summer 2022 joy brought to us. Being outside, together, blue skies and hot weather.
Featured retailers and brands were: & Other Stories, Céline at Fenwicks, Chanel at David Clulow, Mango, Oliver Bonas and Prada at David Clulow.
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