The Bentall Centre is an established retail destination based in Kingston-upon-Thames, in South-West London.

The Summer 2022 campaign felt like the perfect opportunity to celebrate life after Covid-19. It needed to continuously shift from the Spring campaign. The ideas of joy, energy, sunlight, outdoors within the town of Kingston had to be transposed.

The aim of this campaign was to connect with the client’s community through hyper-localisation. We conceptualised and produced capsule collections heroing iconic summer accessories communicated via social media and website content creation. Creating editorial content for our audience to keep receiving stories about how to live Summer 2022 with the Bentall Centre seemed necessary to keep our readers intrigued.