Sotaj is an independent male beauty brand founded by a men couple living in the Blue Mountains, in Australia.

They approached me with the idea of creating a premium male grooming brand, using locally sourced natural ingredients. They needed support with designing a bespoke identity, product packaging and gifting box conceptualisation.

They found a gap in the market when it came to male gifting experience. This was my main focus all along my visual solution creative journey: to create a premium-feel brand execution and well-crafted packaging collateral. The photography art direction also needed to reflect the elegancy of the brand, as well as conveying the environment of the locally sourced products: The Blue Mountains.