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Campaign Concept + Design

The Mander Centre is an established retail destination based in Wolverhampton.

At the occasion of the inauguration of two cutting-edge retailers, Flannels and Frasers, in the centre, I was challenged with creating an AW 2021 campaign reflecting ideas of brand innovation and elevation.

With the approach of bringing the audience back at the centre of the experience and empowering them with the idea of inspiration, the overarching tagline “The brands you inspire” enabled to place the consumer as the leader of the new store openings. The brands featured at Flannels reflect modernity and edginess, which was used as the main focus for the campaign Art direction.

All shopping categories are represented across the campaign: womenswear and menswear, homeware, kidswear, athleisure, beauty and accessories, and food.

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