La Bouche Rouge is a Parisian sustainable luxury beauty brand founded by Nicolas Gerlier, formerly at L’Oreal and Ezra Petronio, co-founder of Self Portrait Magazine.

The brand approached me to help them develop inspiring content for their social media and newsletters. Working closely with social media managers, I designed and produced paid media and organic content using the brand campaign imagery as well as conceptualising interactive content through inspiring story-telling.

My experience with La Bouche Rouge allowed me to work within a global beauty ambassador community with renown MUAs, models, influencers, fashion designers and photographers.
This allowed me to fully immerse myself in the beauty/fashion world and understand the complexities, objectives and infinite possibilities given by social media campaigns and content.