Ifi Audio is a cutting-edge audio and tech brand that offers products aimed at music professional audiophiles and wider music lover audiences. Ifi Audio achieves excellence and provides unrivalled technology.

I was challenged with re-thinking their brand positioning, design and communication strategies tailored to a brand refresh and brand guidelines.

I redefined their mission statement to: Providing authentic music for everyone.

My aim was to bring back the user at the centre of a 360 brand experience that was filled with emotion, energy, as pure music is something which is felt in the heart and the mind. An identity that is reflected through their core beliefs about innovation, design and imagination.